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Advertising is one of the marketing strategy that is very important for a company to increase the profits of an enterprise. Advertising can also be considered as an investment which is commandly called goodwill. In this final project, we discuss how the company determines the appropriate advertising...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14466 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |