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Advertising is one of the marketing strategy that is very important for a company to increase the profits of an enterprise. Advertising can also be considered as an investment which is commandly called goodwill. In this final project, we discuss how the company determines the appropriate advertising...

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Bibliographic Details
Main Author: FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/14466
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Institution: Institut Teknologi Bandung
Language: Indonesia
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