INTERNET MARKETING STRATEGY IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES (SMEs) AS A SOLUTION TO OVERCOME MARKET LIMITATION CASE STUDY : CV. PURI’S (HUMAIRA)

Small and Medium Enterprises (SMEs) have been shown to have a big role in saving the Indonesian economy during the global economic crisis. The role is seen in its contribution to Gross Domestic Product (GDP), National, and in providing jobs for the community. But in the midst of such a large role, S...

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Bibliographic Details
Main Author: TRINUGROHO (NIM : 29107077); Pembimbing Akademik : Dwi Larso, Ph.D, ARDHIANTO
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/14971
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Institution: Institut Teknologi Bandung
Language: Indonesia
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