INTERNET MARKETING STRATEGY IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES (SMEs) AS A SOLUTION TO OVERCOME MARKET LIMITATION CASE STUDY : CV. PURI’S (HUMAIRA)

• Main Author: TRINUGROHO (NIM : 29107077); Pembimbing Akademik : Dwi Larso, Ph.D, ARDHIANTO
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/14971
• Institution: Institut Teknologi Bandung

Small and Medium Enterprises (SMEs) have been shown to have a big role in saving the Indonesian economy during the global economic crisis. The role is seen in its contribution to Gross Domestic Product (GDP), National, and in providing jobs for the community. But in the midst of such a large role, S...