ANALISIS STRATEGI PEMASARAN DEALER OTOMOTIF DALAM MEMENANGKAN PERSAINGAN DI MASA KRISIS: Studi kasus PT. Metro Tiga Berlian Motors, Jakarta
Starting in the middle of 1997, some Asia countries are facing crisis, including Indonesia. Its cause great changes in all economic sectors, including automotive industry. Crisis is not only a threaten for businessman, but also is a chance to win the competition in the future. PT. MTB\'s aim is...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/1522 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |