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The world has changed. In old days, a company which had a good manufacturing that produced a high quality product won the competition. Later, a company which had high quality product with a good brand image won the competition. Nowadays, all of the above is not sufficient; the business landscape bec...
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Main Author: | NANY LUSIDA (NIM: 29106327); Pembimbing : Prof. Dr. Ir. Jann Hidajat Tjakraatmadja, LUCIA |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/16304 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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