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The world has changed. In old days, a company which had a good manufacturing that produced a high quality product won the competition. Later, a company which had high quality product with a good brand image won the competition. Nowadays, all of the above is not sufficient; the business landscape bec...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16304 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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