IMPROVEMENT OF QUALITY OF SERVICE FOR CUSTOMER SATISFACTION IN NUSA MULYA TRAVEL

• Main Author: ARDIANSYAH (NIM : 29108330); Pembimbing: Ir. Satya A. Wibowo MBA, RIZKI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/17058
• Institution: Institut Teknologi Bandung

Conditions of competition between firms more competitive requires companies to be more observant in carrying out its strategy. There is no guarantee that the big name company that built many years will remain a consumer choice. Many examples of large companies had fallen by small and emerging companies. This is caused by large firms will drift past glory and forgotten to innovate. They're just doing the usual marketing strategy just because they thought that the big names they are guaranteed customer satisfaction. Conditions of economic growth still has not improved force companies to do business hard to keep control of the market. Especially for companies that already dominate the market. They <br /> <br /> <br /> will be targeted by competitors who continue to emerge. Strategy conventional can no longer be performed because the time has change very quickly. Consumers faced with many choices. Consumers have high bargaining power at this time. Now, how the company makes existing customers loyal to the company while continuing to attract new customers. In the transportation services industry rental is now a lot of new competitors emerge. But the <br /> <br /> <br /> only company that really understands the consumer that will continue to survive. Only companies that can provide customer satisfaction that will always choose by customers. To be able to maintain excellence, the company must conduct its marketing strategies accordingly.