FRESTEA'S FLANK ATTACK STRATEGY TO INCREASE MARKET SHARE IN BOGOR CITY
market of beverages is the second highest, following packaged mineral water (AMDK) with a considerable improvement rate each year. This has encouraged national and multinational companies to join the market, and led to higher competition. As a relatively new company in RTD tea, Coca-Cola launched a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18088 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |