JAPANESE CONSUMERS’ BEHAVIORAL INTENTION AND VALUES TOWARD FUROSHIKI AS A PACKAGING FOR FOOD PRODUCTS

Packaging is an integral aspect of a product because it can be used to influence the consumer to purchase the product. One of the countries in the world that are known for its packaging design is Japan. However, Japan has been facing the problem of over packaging because the products in Japan are us...

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Bibliographic Details
Main Author: JESSICA (19014074), ALIA
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/20941
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Institution: Institut Teknologi Bandung
Language: Indonesia