JAPANESE CONSUMERSâ BEHAVIORAL INTENTION AND VALUES TOWARD FUROSHIKI AS A PACKAGING FOR FOOD PRODUCTS
Packaging is an integral aspect of a product because it can be used to influence the consumer to purchase the product. One of the countries in the world that are known for its packaging design is Japan. However, Japan has been facing the problem of over packaging because the products in Japan are us...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/20941 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
