THE EFFECT OF LOCAL LIPSTICK’S PACKAGING ELEMENT TOWARDS CONSUMER PERCEPTION AND PURCHASING INTENTION: CASE STUDY OF EMINA INDONESIA

• Main Author: Laksmitasari (NIM 19014183), Dania
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21559
• Institution: Institut Teknologi Bandung

Local cosmetic industry in Indonesia has been growing rapidly in the past few years. With the <br /> <br /> current information technology, beauty trends in all over the world easily spread throughout <br /> <br /> Indonesia. However, many cosmetic brands from big companies d...