THE EFFECT OF LOCAL LIPSTICK̉̉S PACKAGING ELEMENT TOWARDS CONSUMER PERCEPTION AND PURCHASING INTENTION: CASE STUDY OF EMINA INDONESIA
Local cosmetic industry in Indonesia has been growing rapidly in the past few years. With the <br /> <br /> current information technology, beauty trends in all over the world easily spread throughout <br /> <br /> Indonesia. However, many cosmetic brands from big companies d...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21559 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |