UNDERSTANDING THE EFFECTIVENESS OF USING COSPLAY TO RAISE BRAND ATTRACTIVENESS IN INDONESIA’S COMIC INDUSTRY

• Main Author: Radian Agusta (NIM 19013009), Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23306
• Institution: Institut Teknologi Bandung

Creative Industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. People suggests that "human creativity is the ultimate economic resource? and "the industries of the twenty-first century will depend increasin...