THE RELATION OF PACKAGING DESIGN AND PRODUCT DISPLAY OF READY-TO-DRINK TEA AT RETAIL STORE ON CONSUMERS̉̉ PERCEPTION
Ready-to- drink tea is one of many popular products at retail stores in Indonesia. Many brand varieties are sold, therefore consumers may confuse to choose. This study identifies relation between consumers’ perception and the packaging design and display of ready-to- drink tea at retail stores. T...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23466 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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