PROMOTIONAL MIX AND PURCHASE INTENTION IN BANDUNG FOR EVENT PLANNING SERVICE (CASE: MINDSET CREATIVE PROJECT)
Creative industry has flourished in Indonesia, including event planner industry. However, as a creative micro and small enterprise also face similar problem commonly faced by micro and small enterprise, which is the marketing problem. Mind-set Creative Project is a small event planner service that o...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24473 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |