STRATEGIC INTELLIGENCE MODEL IN SUPPORTING BRAND EQUITY ASSESSMENT
<p align="justify"> Nowadays, the existence and role of data and information can be a valuable resource for enterprise in facing the uncertainty of its environmental change. Information can be regarded as a resource because of its dynamic potential value and has superior value for b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25117 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |