BRAND ELEMENTS EXPLORATORY & ASSESSMENT TO BUILD BRAND EQUITY PLANS FOR SAEJIVA
Saejiva's target market consists of wellness and perfume enthusiasts aged 21-40. Currently in the Market Growth stage, Saejiva has a poor consumer retention rate of 2.19%. One of the values associated with brand equity is loyalty (Taylor et al., 2004, 217-227). Initial findings from a brand aud...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84237 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |