ASSESSING SASSLE HAIRCAREâS BRAND IDENTITY ELEMENTS TO BUILD STRONG BRAND IMAGE USING CBBE FRAMEWORK
This study aims to assess the brand identity elements of Sassle Haircare to strengthen its brand image using the Customer-Based Brand Equity (CBBE) framework. The haircare market in Indonesia is projected to experience significant growth, with a revenue increase from US$197.60 million in 2024 to US$...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |