SAFEUR TECH'S BRAND DEVELOPMENT TO CREATE A STRONG BRAND IMAGE USING THE CBBE FRAMEWORK
SAFEUR targets millennial parents (ages 25-45) and junior high school students (ages 13-15). However, Instagram insights show we have reached only 1.6% of our target users. Preliminary research with 70 valid respondents reveals a disconnect between customer perceptions and our brand values, with fee...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84289 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |