What drives in-app purchase intention for Loot box in mobile games?

• Main Author: Khodiyat (19015156), Andre
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25534
• Institution: Institut Teknologi Bandung

Mobile games, an often-overlooked, lucrative market, is currently experiencing an uptrend. <br /> <br /> Old models of monetization, in which the user pays for the game, are being scrapped. New <br /> <br /> models, freemium, which implement in-app purchases on a free game, are more opted. These <br /> <br /> models are proven to be quite successful, generating massive amount of revenue currently <br /> <br /> exceeding standard priced games. A newer, latter addition of the in-purchases model in mobile <br /> <br /> games, loot boxes are on the rise, while generating profit and controversy consecutively. <br /> <br /> Controversy, associations, and mixed dispositions of the matter are growing. Some gamers <br /> <br /> despised it, by stating it on forums or articles, while game developers actively defend the <br /> <br /> system as it has generated a reliable and legal source of income. Game developers will not <br /> <br /> discontinue the system as it is very lucrative, however growing negative disposition from <br /> <br /> netizen and gamers alike might make the matter problematic. <br /> <br /> Few studies have taken place on the matter; hence, the purpose of the study is to examine <br /> <br /> gamers’ perception towards loot box in-app purchases, asses the relationship between gamers <br /> <br /> perception of mobile games and loot box towards the purchase intention of loot boxes, and <br /> <br /> finally, investigate the motivation of gamers to purchase loot box as an in- app purchase.