What drives in-app purchase intention for Loot box in mobile games?
Mobile games, an often-overlooked, lucrative market, is currently experiencing an uptrend. <br /> <br /> Old models of monetization, in which the user pays for the game, are being scrapped. New <br /> <br /> models, freemium, which implement in-app purchases on a free game, a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25534 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |