INFLUENCING FACTORS OF CONSUMERS’ INTENTION TO REUSE AN ONLINE TRAVEL AGENT’S MOBILE APPLICATION

INFLUENCING FACTORS OF CONSUMERS’ INTENTION TO REUSE AN ONLINE TRAVEL AGENT’S MOBILE APPLICATION

Nowadays, the Internet has become a necessity. Almost any kind of products can be bought <br /> <br /> online, and travel essentials or tourism business are no exception. There are different types of <br /> <br /> e-commerce and the one that runs travel business online known...

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Bibliographic Details
Main Author: Aryandita (19015236), Anggia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25592
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:Nowadays, the Internet has become a necessity. Almost any kind of products can be bought <br /> <br /> online, and travel essentials or tourism business are no exception. There are different types of <br /> <br /> e-commerce and the one that runs travel business online known as OTA (Online Travel <br /> <br /> Agents). In the past years, the usage of mobile application has been increasing significantly <br /> <br /> which can be seen from the total downloads of Online Travel Agents’ mobile application and <br /> <br /> the total transaction done in the mobile application. In Indonesia itself, there are different types <br /> <br /> of online travel agents that provided service in a form of mobile application. Looking at the <br /> <br /> potential, it is essential to identify the influencing factors of consumers' intention to reuse an <br /> <br /> online travel agent’s mobile application and this is the purpose of the research. This research <br /> <br /> is using mobile application quality which are accuracy, friendly interface, continuity, <br /> <br /> portability, security and visual aesthetic to measure the consumer’s satisfaction towards the <br /> <br /> consumer’s intention to reuse. This research will use Structural Equation Modelling (SEM) as <br /> <br /> the method in order to get the answers for this research and utilize SmartPLS as the tool. The <br /> <br /> data was collected from 435 people in Bandung by using the convenience sampling. The <br /> <br /> findings indicated that all the mobile application quality in this research are influencing the <br /> <br /> consumer’s satisfaction which has positive impact towards the intention to reuse of the <br /> <br /> consumer to use an online travel agent’s mobile application.

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