PROPOSED MARKETING COMMUNICATION STRATEGY USING INTEGRATED MARKETING COMMUNICATION FOR BOOSTING SALES OF ENESIA
Fashion industry in Indonesia grows swiftly indicated by wide spread of players filling in as many opportunities gap as possible. Enesia, one of the players in this industry is offering female formal attire that targets urban city focusing to Jakarta who belong to age ranging from 18 to 24 years’...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25598 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |