DEVELOPMENT OF CUSTOMER LOYALTY MODEL AT TRAVEL POOL TO POOL SERVICE BANDUNG-JAKARTA
Customer loyalty is one of the important aspects to win business competition in pool to pool service. This research endeavored to develop customer loyalty models by adding safety perception, service recovery and loyalty program. Safety perception in transportation services must be considered. In add...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25612 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |