Collaborative Business Relationship on The Perspective of Resource Dependence Theory: Food and Beverage Industry MSME in Bandung, Indonesia

• Main Author: Arief Ulzanah (29015005), Ashifa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25848
• Institution: Institut Teknologi Bandung

Despite the important role in economic development of a country, micro, small, and <br /> <br /> medium enterprises hardly survive the harsh business environment. Micro and <br /> <br /> small size enterprises (MSEs) face the difficulty to withstand the highly <br /> <br /> competition environment as they lack of resource, knowledge, and skill due to their <br /> <br /> small size. To overcome the constraint in their development, they could not depend <br /> <br /> on their own capacity and capability. Collaboration with other MSEs has become <br /> <br /> the means for them to compensate shortcoming. This study intended to explore the <br /> <br /> phenomena of collaborative business relationship between MSEs in food and <br /> <br /> beverage industry located in Bandung, Indonesia. Qualitative approach using indepth <br /> <br /> semi-structured interview is used in this study as it allowed researcher to <br /> <br /> conduct a deep understanding analysis. The result of this study find that <br /> <br /> collaboration is enacted because of MSEs lack of funds and marketing motive. The <br /> <br /> advantages in doing collaboration is risk reduction, gaining access to bigger market, <br /> <br /> and generating more profit. MSEs find communication, matching process, and <br /> <br /> commitment as the challenge in collaborating.