Improving Brand Awareness for MD Clinic Kopo

• Main Author: Almira Darmawan / 29116449, Dewi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26551
• Institution: Institut Teknologi Bandung

MD Clinic in the field of health skin care providers accompanied by specialists and professional expert. At MD Clinic can consult with your doctor about face skin health and can do the treatment to make the face in healthy and beautiful. In addition MD Clinic also has a skin care product called MD Glowing Skin. MD Clinic has 5 branches all over Indonesia. And all of branches MD Clinic located at West Java (Bandung), South Sulawesi (Makassar), Jakarta, Bogor and Surabaya coming soon. At MD Clinic Bandung has 3 sub branches (Buah Batu, Aceh, and Kopo street). MD Clinic has the main problem from MD Clinic Kopo because it has low awareness from public than competitor in the same industry. To solve the issue faced, analized with internal and external and can get SWOT. The next step identify root cause. MD Clinic Kopo needs strengthen their brand awareness with the way marketing mix (place, process, and physical evidence). Based on analysis, there are solution suggestion.