BUILDING BRAND TRUST THROUGH CUSTOMER ENGAGEMENT IN CREATIVE INDUSTRY
<p align="justify">The strategy used previously is the improvement of the market, but it has seen a turn of strategy that becomes customer relationship management influences the success of the company (Bauer, Grether, & Leach, 2008). Engage a customer is a form of customer partic...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27354 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |