THE INFLUENCE OF PROMOTIONAL MIX TOWARDS THE PURCHASE INTENTION OF READY TO DRINK TEA INDUSTRY (CASE: TEH PUCUK HARUM VS FRESTEA)
ABSTRACT <br /> <br /> Teh Pucuk Harum and Frestea are the two Indonesian brands in which the industry that they currently competing in suffered a minus as much as 9% in term of volume growth (Nielsen, 2017). Apart from the minus growth, each brand had spent around IDR 300 billion for ad...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27849 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |