Effects of intrinsic and extrinsic visual cues on consumer emotion and purchase intent: A case of ready-to-eat salad

• Main Authors: Pitchayapat Chonpracha, Ryan Ardoin, Yupeng Gao, Pamarin Waimaleongoraek, Georgianna Tuuri, Witoon Prinyawiwatkul
• Other Authors: Mahidol University
• Format: Article
• Published: 2020
• Subjects: Agricultural and Biological Sciences; Health Professions; Immunology and Microbiology; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/54447

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and welln...