PROPOSED MARKETING STRATEGY FOR MOBILE WALLET TO INCREASE THE GROWTH OF USER AND USAGE (STUDY CASE: T-CASH)
T-Cash is an Electronic money service that can be used by all Telkomsel subscribers that provide <br /> <br /> convenience for non-cash transactions with mobile phones. that launched on January 9, 2007. T-Cash <br /> <br /> is different from prepay. T-Cash customers can save...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28814 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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