PROPOSED MARKETING STRATEGY FOR LEATHERCRAFT BUSINESS (CASE STUDY: MONZE)

• Main Author: TAUFAN ADHARSYAH - Nim: 29115666, MUHAMAD
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29089
• Institution: Institut Teknologi Bandung

The use of leather as a raw material for the manufacture of fashion products is not new, such as bags, shoes, jackets, and others. A few years ago, along with the growth of creative industries in Indonesia, many emerging new brands produce and sell leather goods. Monze is one of the new players that...