PROPOSED MARKETING STRATEGY FOR LEATHERCRAFT BUSINESS (CASE STUDY: MONZE)
The use of leather as a raw material for the manufacture of fashion products is not new, such as bags, shoes, jackets, and others. A few years ago, along with the growth of creative industries in Indonesia, many emerging new brands produce and sell leather goods. Monze is one of the new players that...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29089 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |