PROPOSED MARKETING STRATEGY FOR FOOD AND BEVERAGES BUSINESS (CASE STUDY: WAROENG TAMAN)
Waroeng Taman is one of the MSMEs engaged in the culinary field that provides Indonesian and Chinese food which has started its business since 2001. The decline in sales has been felt quite high since 2017 due to the large number of new competitors and also the COVID-19 virus which caused the govern...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60903 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |