REJUVENATING CBD CILEDUG MALL: A COMPREHENSIVE MARKETING STRATEGY PROPOSAL
The CBD Ciledug Mall, which has been 10 years period of operation, faced both challenges and opportunity to grow. Low occupancy and decay needs service maintenance are the main dilemma of the business, therefore the challenges. The current trend in retail industry is retail reengineering, the synerg...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29547 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |