PROPOSED MARKETING CONTENT USING DATA MINING TO INCREASE ENGAGEMENT AND FOLLOWER GROWTH IN SOCIAL MEDIA START UP (CASE ON ARTECH PRODUCTION)
Information has been key and important issues in the digital era. Survey conducted by GFK Asia 2016, the millenial generation prefer smartphone rather than TV as their source of information. ArTech Production is a social media account company that produce contents and an advertisement. Currently Art...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29594 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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