AFFECTING FACTORS OF CUSTOMER VALUE PROPOSITION TOWARDS PURCHASE INTENTION OF BAG AND SCARF PRODUCT: HIJABER̉̉S PERSPECTIVE
Hijab has been an enormous phenomenon in Indonesia for several years, which around 10 percent of the population in Indonesia are hijabers. Muslim market becomes a huge opportunity for some businesses, especially for fashion businesses. However, as hijab has been a primary needs for hijabers, their a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30009 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |