TRANSITION FROM BRICK AND MORTAR COMPANY TO CLICK AND MORTAR COMPANY: A CASE STUDY OF PASARAYA DEPARTMENT STORE
The business situation in Indonesia today is characterized by an exponential growth of online companies in Indonesia, declining growth of department store which caused some of their branches are closed. This changing business environment has encouraged some of traditional department stores in Indone...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30190 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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