PROPOSED MARKETING STRATEGIES TO BUILD AND MANAGE GOWELL BRAND EQUITY
PT. Indofood CBP SuksesMakmurTbk. Nutrition and Special Foods Division (ICBP NSF) is a private company in the field of Food and Beverages in Indonesia. In 2017, ICBP NSF has launched a practical breakfast solution product, under the name GoWell, a nutritious yet easy-to-serve cereal milk as a practi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30280 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |