THE INFLUENCING FACTORS OF BRAND PREFERENCE IN ONLINE RIDE ̉̉ HAILING SERVICES AMONG MILLENNIALS GENERATION IN BANDUNG CITY
Within the past three years, there was an innovation that leads to a transformation in transportation and technology known as online ride-hailing. This innovation is capable of integrating transportation and technology simultaneously to fulfill people’s needs. Not surprising that in 2017, around...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30421 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |