REFORMULATE COMPANY BUSINESS STRATEGY TO MAINTAIN COMPETITIVE ADVANTAGE: CASE STUDY PT GALAMEDIA
Increasingly rapid technological developments affecting the performance of PT Galamedia with indicator rates of profit declining. To survive in this situation Galamedia launches digital products that are expected to develop and survive to compete in the next few years. But in its implementation Gala...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30634 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |