INCREASING OPERATIONAL EFFECTIVENESS IN ORDER TO MAINTAIN COMPETITIVE ADVANTAGES AT PT. HERLINAH CIPTA PRATAMA

Distribution of regional souvenirs have characteristics only transacted in related areas. When it is related to the easy condition of getting information, the market potential of a product can expand. PT. Herlinah Cipta Pratama has been present as a distinctive brand of Garut since 65 years ago whic...

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Bibliographic Details
Main Author: Maulana Yusuf, Muhammad
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/32879
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Institution: Institut Teknologi Bandung
Language: Indonesia