INCREASING OPERATIONAL EFFECTIVENESS IN ORDER TO MAINTAIN COMPETITIVE ADVANTAGES AT PT. HERLINAH CIPTA PRATAMA

• Main Author: Maulana Yusuf, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/32879
• Institution: Institut Teknologi Bandung

Distribution of regional souvenirs have characteristics only transacted in related areas. When it is related to the easy condition of getting information, the market potential of a product can expand. PT. Herlinah Cipta Pratama has been present as a distinctive brand of Garut since 65 years ago which has a classic, legendary image and is respected as a local company. To reach a wider market in the present era, PT. Herlinah Cipta Pratama must face several challenges both internally (decreasing financial performance) and competitors that are emerging with diverse business movements. As a consequence of this phenomenon, the skills in information systems and technology are present as a concept to execute the transformation of a company to make new changes. The empirical analysis used in this research includes VRIO analysis, Five Forces Porters used to fill SWOT, TOWS and IE The matrix serves to evaluate PT. Herlinah Cipta Pratama's condition from several perspectives, which then outputs from the analysis used as a consideration in determining strategic policies. The results of the analysis show that PT. Herlinah Cipta Pratama is in a position of horizontal integration with a growth strategy. Strategies designed to determine PT. Herlinah Cipta Pratama's new business strategy using Strategy Map then make an implementation plan with the Balanced Scorecard. The next step is to make 7S from McKinsey to determine the new vision and mission. The results are designed to be executed using Kotter 8 Steps Accelerator with a change management guide so that the changes can be managed properly by PT. Herlinah Cipta Pratama. In the end PT. Herlinah Cipta Pratama had to develop its business from the above description so that a Strategy Map alternative was created, which ih adding an information system division to support new forms of business or improve product quality to be more competitive.