PROPOSED MARKETING MIX FOR SRL FASHION BRAND
Consumer confidence online shopping increases. Meanwhile, millennial generation (18-35 years old), especially from the middle class, became the largest online shopper (Accenture, 2018). There is no doubt that the demand for clothes is never empty. Barry (2010) stated that fashion business has long-t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31061 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |