INFLUENCE OF PROMOTION MIX TOWARDS PURCHASE INTENTION IN ANGKASA PHOTO STUDIO RESEARCH PROPOSAL

Photography industry has flourished in Indonesia, including photo studio company. However, as one of micro, small and medium enterprises (MSMEs) also face similar problem commonly occur by MSMEs itself, which is the marketing problem. Angkasa Photo Studio is one of the MSME (Small - Medium Enterpris...

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Bibliographic Details
Main Author: Alden Chandra (19015067), William
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/31610
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Institution: Institut Teknologi Bandung
Language: Indonesia
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