PROPOSED MARKETING STRATEGY OF BANK MANDIRI’S MOBILE PAYMENT SYSTEM

Electronic commerce (e-commerce) has experienced an explosion due to the convergences of technological developments, the merging of the telecommunications and computing industries and the appropriate business climate (Beam and Segev, 1997).E-commerce system require methods to pay for the delivery...

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Bibliographic Details
Main Author: Novalia Fujiasti, Sherry
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/32763
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Institution: Institut Teknologi Bandung
Language: Indonesia
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