EXPLORING PUBLIC TRUST, AFFECTIVE PUBLIC, PUBLIC COMPLAINT AND PUBLIC INTENTION TO USE JAKARTA-BANDUNG HIGH SPEED RAIL

• Main Author: Nur Afifah, Raidha
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/33961
• Institution: Institut Teknologi Bandung

The existence of high speed rail creates many perceptions. Public perceptions need to be considered because public is the society that will use this project when it operates. What is knownn by the public about Jakarta-Bandung high speed rail can create different perceptions. Public trust, affective public, public complaint and public intention towards Jakarta-Bandung high speed rail can effect the sustainability of PT Kerete Cepat Indonesia China. By knowing what is their perception, the company can get more information about public and considere it as one of the ways to do strategy. This research used quantitative by distributed 24 questions to Jakarta-Bandung area and qualitative by interviewed some respondent also resouces from the commpany. Random sampling used as a method of this research with sample of 402. Analysis of this research used validity test, reliability test, regression test and descriptive analysis to explore result of the questionnaire. Result of this research is that public support, agree and believe towards this project. Most of respondent also don’t mind with the congestion in the process of the project, they appretiate and respect this project because it can help the economy and reduce congestion problems, most of respondents will use it because they want toda participate in it. They will buy the ticket at IDR 211.700 as long as it is safety, comfortable and has ontime schedule. Most of respondents did not agree with the decision collaborate with China. which affect the desire of respondents. They will not use transportation that is also made by China. Providing education by advertising might be an alternative solution to change negative perception towards the company in collaborating with China. In conducting advertisements which are one of the ways the company communicates with the public has not been effectively implemented. In providing positive information related to Jakarta-Bandung high speed rail, 3rd party companies endorsers such as public figures, outreach media such as medial social, national TV and radio. Also the help of other concortium companies. The education by advertisement shows the advantages of high speed rail and the reason company cooperates with China, also shows the postive side of China.