THE IMPACT OF SHOPPING PLATFORM ON CONSUMER PURCHASE INTENTION TOWARDS PACKAGED FOOD ABSTRACT (CASE STUDY : BAGE JO)
The trend of the packaged food industry began to increase on a national scale. This shows that there has been a shift in consumption patterns of consumer who tend to buy packaged foods. This condition is used by many culinary industry players to start packaged food business. Especially in Bandung,...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34062 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |