THE IMPACT OF SHOPPING PLATFORM ON CONSUMER PURCHASE INTENTION TOWARDS PACKAGED FOOD ABSTRACT (CASE STUDY : BAGE JO)
The trend of the packaged food industry began to increase on a national scale. This shows that there has been a shift in consumption patterns of consumer who tend to buy packaged foods. This condition is used by many culinary industry players to start packaged food business. Especially in Bandung,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34062 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
