THE INFLUENCE OF ATTITUDE, PRODUCT, PRICE, PLACE, AND PROMOTION ON INDONESIAN CONSUMERSâ PURCHASE INTENTION TOWARDS HEALTHY DESSERT
In Indonesia, healthy food demand is on the rise along with the increased prevalence of overweight and obesity. It also affects dessert industry in specific as nowadays healthy dessert business is getting popular in urban area. Understanding factors that influence consumer purchase intention is c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34998 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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